SWYPE is an inclusive self-care brand that is taking clean beauty to a whole other level. SWYPE essential products are for everyone and for all situations. SWYPE stands for fuss-free self-care and holistic well-being. We empathize the importance of feeling good and being good enough. “SWYPE is designed to help you get on with life as easy as a “swipe” on your phone.” – Ebru Tuna, Founder & CEO.